SEO

Organic search results
Helping improve your CTR

Having a great website is brilliant, but you want people to see it, use it and more importantly, be able to find it easily, without having to trawl through 7 pages of search results. This is where increasing your search engine ranking through organic listings plays a massive part. Organic search listings are those that appear in the search engine results naturally and not through a paid advertisement campaign. However, you can read about this search engine marketing strategy in the section below (PPC Campaigns).CTR or click-through-rate is a term associated with the number of times a website is clicked upon from the search engine results pages (SERPs) against the number of times that it appears in the search engine results page. For instance, this site could appear in the SERPs 10 times for 10 different users searches, but only 5 people chose to visit this website. Therefore the CTR is 50%. One of the biggest factors effecting CTR is the "visibility" of a website. A websites visibility can be directly linked to its search engine ranking. Those ranking higher are is essence more visible to the user. Those in the top 3 ranking positions are noted to have 100% visibility, compare that against rank 10, who's visibility is only 20%. Just by using that as a metric, you can see how important it is for your website to rank well in the search engines naturally.

We're delighted to be able to say that 2 of our clients now rank #1 in Google! Both Louka Fine Finish and Gaz Hurford rank #1 in Google UK's organic search listings. See our portfolio pages for more information. From these results we're happy to say that we have good experience in building strong Search Engine Optimization campaigns and at reasonable prices too. The importance of a good SEO service can never be under estimated as more and more companies realise that ranking well in Google is key to generating more business and interest.

Natural search engine optimization >>

PPC Campaigns
What are they and how do they work?

PPC stands for Pay-per-click. This is one of the main sources of revenues for search engines. You can see PPC adverts in all major search engines, they normally appear as the top 2-3 "Ads" on a search engine results page (SERPs) and also down the right hand side of the results, again, listed as "Ads". But you as an owner of a website are able to use this search engine marketing (SEM) technique to help target focussed search terms. This in practise brings a more exact kind of query to your website. Take this example; you could sell a lot of items online through your web site. But you've just tried to diversify and sell a new type of product. Naturally it can take a while for you to rank well in the search engines for this new product, but all the time you don't have a particular high ranking means that you're potentially losing money to other competitors and exposure across the market. Here would be a great opportunity to use PPC adverts. Its a brilliant way to brand your business and build up your current client base. Along with providing your new product some interested buyers and hopefully sales or links to you. What else is great about it is, it's flexible and allows you manage how much you spend each month. We started a small Google Adwords campaign 6 months ago for a client and found that it doubled their monthly traffic and increased requests for quotes by 30%.

Search engine marketing >>

Social Media Marketing
You don't have to be social, but perhaps your website should be

The age of social is well and truly upon us. It seems like you need a profile for half the websites you join, every company has a facebook page, real time commenting of sports events, news and life in general is occurring on Twitter 24-7. And all this data is able to be shared across multiple sites, such as Digg, StumbleUpon and many more. It's all part of the push to improve the web, weed the wheat from the chaff and promote quality content. This means SERPs can be displayed in almost real time, quality articles and web pages are bolstered by the multiple platforms that people are linking material through. Things such as Google's +1, Facebook's "like", Twitter's "re-tweet". What does all this mean for you and improving your websites' ability to draw an audience though? Not every website will need some form of social channel. But having one never hurt anybody and in most cases it can really help bolster traffic and inbound links to you. Want proof? Type in "carpentry" in Youtube and you'll see just how diverse Youtube and other video uploading sites have become. The days when only music videos & film trailers made it on to Youtube have gone. For many people, Youtube provides a wealth of knowledge. Now you really can learn how to sandblast properly. The emergence of Twitter allows people to follow people that are interesting or entertaining. But it allows you to build a social rapport with perhaps media or news outlets in your area, customers, market reviewers or casual browsers. You might have a new product, so tweet about why it's so good and link back to your sites page. Encourage people to find your new product and talk about it. This kind of social following can drive traffic to your site, which is the whole idea of search engine marketing and more in particular, social media marketing. Follow the link to see about social media marketing in Halifax, Nova Scotia.

Social media marketing >>