How To Get Links To Your Site
Posted in Search Engine Optimization on 10th September 2011
A Search Engine Optimization consultant or SEO practioner is faced with a multitude of tasks on a daily basis. From inspecting meta descriptions, meta title tags, alt tags, canonical URLs, keyword prevalence and density and a whole lot more. But the number one most difficult task (in my opinion) is the art of link building. Google has long requested a host of good links to help aid your natural rankings. With the introduction of Google's Panda update then that has become even more important. Mainly due to the fact that links from so called link farms/directories have pretty much been made useless to your sites rankings. This has had some fairly severe effects on some websites, for instance, reviewcentre.com had a -89.50% loss and that wasn't even the biggest percentage loss recorded.
So, where does this leave me?
The quest for high quality links (which in case you're not familiar with that, revolve around links from relevant websites, who are trusted and are considered a good authority in your field) has become even more essential to achieve a good search engine ranking from the likes of Google, Yahoo & Bing.
There are literally loads of ways to help you get links you can still use directories, it isn't outlawed and many SEOs still feel that they provide some benefit, they at the very minimum rank well for businesses, like trades man for example and you could still get traffic through them, which is never bad!
Guest Blogging There are people out there that want you to improve the content on their website, they also want a more varied kind of prose. Guest blogging pleases both parties, you get links back (and if you've researched the website well, it's trustworthy and relevant to your business sector). They on the other hand get a nicely written, keyword rich topic, written in a different style that brings people to their site either through search engine results pages or through social media interactions. Places like My Guest Blog offer a resource linking writers with websites or blogs to post their articles. A win win situation.
Finally, there is always the contact the webmaster approach: A few years ago it was common practice to beg webmasters for return or reciprocal links and it isn't a bad idea if somebody has a really well performing site to ask them for a link, getting it might not be too easy though. To be honest in todays Search engine optimization the obtainment of links must surely be from strongly written, unique content, that engages social interaction and announcements, but generally there are no easy links today, but there are good options to help you achieve them.
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